I remember prior to the recession when receptionists were like gold dust. They were in such demand and when they were out sick, a temp receptionist was always organized as you couldn’t be without a receptionist for even a day.
I also remember a time when receptionists were viewed in a different light. In my inbox, every morning would be dozens of CVs from highly experienced and skilled receptionists from corporate multinationals and SMEs, whose jobs were the first to be made redundant. Having a receptionist was viewed as being a luxury to the company, they were non-profit making and dispensable.
First impressions are powerful
We all know the saying that first impressions last and this is very much the case when you step into an office.
There is nothing more off-putting than arriving at an office with a reception desk in place but not a receptionist. In place of a receptionist is a buzzer or a telephone with instructions of what extension to ring.
When prospective clients visit your office, your receptionist is the initial touch point and they create the initial impression that the client has of your business. The appearance, friendliness, knowledge, and helpfulness of your receptionist will all be observed and will be key ingredients in formulating an impression of your company.
The same goes for that initial contact over the phone – the way in which a call is answered and dealt with again creates an impression as to whether this is a company that you would like to do business with. It is vital that you have a dedicated receptionist who is warm and knowledgeable and who can field and route calls efficiently.
The face of the company
The receptionist is the face of the company and also a unifying link in the company. Remember that your client’s experience starts with the person who answers the phone and greets people at reception – which is why the role of the receptionist is so important.
Original Article: https://www.lacreme.ie/article/importance-receptionist